TV ADVERTISING EVALUATION

TV ADVERTISEMENT EVALUATION


The Brief

The brief on the assignment was to re-market a product that is owned by Unilever; it had to be change to suit a certain target audience and rebranding it to suit them and to sell the product. The groups chosen product to rebrand was PGtips because we thought that it is a product that is seen as a product for older people so we thought to rebrand it as a product for teenagers because it is not something that you expect teenagers to drink in a stereotypical sense. If we rebranded it to look funny and mock the stereotypical ideas that come with people who drink tea, it would appeal to the teenage community.

The Finished Product and Feedback

The whole class watched all the adverts made to assess them on basic points of things like continuity, the message of the advert, the product being sold and mise-en-scene and we also made questionnaires and sent them off to be filled in on paper and via email. The main overlook from everyone was positive; most people understood the narrative and liked how we created the comical elements. But a lot of people also said that the sound lacked in places and the placement of some of the music could have been better. People liked the camera work too and the use of characters. The appropriateness of the advert was overall very good because all but one person understood the narrative of the advert and we showed the product off throughout the advert to make it clear what the advert was about. The advert had the desired impact in it making the audience remember the advert with its comical humour so that hopefully will make them remember the advert next time they go shopping.

The technical and aesthetic qualities of the advert were very good in some places and poor in others, for example the continuity throughout was pretty much perfect; the mise-en-scene in the advert was also good because it was a classroom situation with rowdy students who aren’t paying the teacher any attention at all to and the classroom was really good for this because it was a lot bigger than it looked giving us freedom of camera movement and placement of people and props making it look like there was more happening.

The content seemed to be effective getting the point across and definitely sells the product to the target audience very well and ensures that they know what is being sold to them. The effectiveness of the persuasion techniques used were alright as in the product is model very well by the characters but the original idea of making the product look hip and cool didn’t work. The use of young male and females could be seen as sex appeal, the teacher Sean is well known around the college so that could be seen as celebrity endorsement. The benefits offered in the advert to do with Facebook and twitter which could also appeal to teenagers because social networking sites are seen as more of teenager’s type of thing. The style of the advert is very humorous as well so that will help with persuading teenagers.

We wanted to send out the message to teenager that drinking tea wasn’t just for adults so we used teenage actors and we also tried to make it look hip and cool at the same time as being sophisticated but they didn’t really work hand in hand. But the teenage audience can relate to the characters so that helps us get their interest. We also tried to make the adult look like a stereotypical teacher so it makes it more amusing and the students could also see that the class is being rebellious which will grab their attention and even when they have the tea and are doing the things that look more adult like they are still ignoring the teacher.

Overall I think that this advert is fit for purpose because it fits within advertising regulations except the timings as we went over the adverts allowed time of thirty seconds but it had no other issue with it. It caused no harm or offence, it was suitable for children, and it’s not misleading and has no effect to political or controversial matters.